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Helen Ma, known as a "Beauty Queen" in Hong Kong, is a fixture at the glitziest parties in town and is one of the city's best dressed. With her extensive experience in the beauty industry, she brought French skincare brand Evidens de Beauté to Hong Kong and founded RK Beauty. She is a global smile ambassador for Operation Smile and is currently working on an exciting new international global project spanning Asia Pacific, the Middle East and Africa which will focus on lifestyle, beauty and children. Helen has one daughter, Shyme.