JOYCE celebrated the grand reopening of their Central flagship boutique with Hong Kong’s first immersive fashion exhibition titled, “The Golden Needle.” Ahead of the exhibition an intimate dinner was held at Sevva to warmly welcome overseas guests who had flown in especially for the occasion, which included renowned fashion designers, Dries Van Noten, Rick Owens, Haider Ackermann and Phillip Lim. The evening also paid tribute to Joyce Ma, the founder of JOYCE, who is credited with opening Hong Kong and Asia to world-class fashion and creativity.