Already leaders in men’s style, MR PORTER is now trailblazing a road into fashion technology with their recent collaboration with Apple TV.

The first luxury brand to venture into such a project, MR PORTER will be revolutionising the shopping experience for its customers. Delighted to be the first to provide an app of this kind, CEO Federico Marchetti says: "We aim to create innovative, new omnichannel retail experiences by combining TV and e-commerce. We couldn’t be prouder of the MR PORTER team."

The app will feature short films, how-to videos, and tutorials from MR PORTER's digital magazine, The Journal, and showcase exclusive behind-the-scenes footage. The app will also create a new approach to shopping, allowing viewers to buy what they see on TV as they watch,  it will also include a new 3D view of items for online shoppers to fully visualise their purchase. 

The shoppable MR PORTER app, available exclusively on Apple TV, was launched September 29, 2016, and is available to download now.

 

Tags: Technology, Menswear, Mr Porter, Mens Fashion, Gentlemen-s-tatler, Tatler TV, Apple TV, Fashion Technology