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From passionate food blogger to household name in China’s social media sphere, Norma has certainly proven her worth as a digital entrepreneur. The 34-year-old is the founder of DayDayCook, a bilingual platform she started as a hobby five years ago to record her weekend cooking sessions.
Fast forward to today, and the site is currently drawing some 150 million monthly views in China, has raised US$5 million from investors including Heyi Capital, 500 Startups and mFund, and has launched a series of e-commerce partnerships with Smeg, KitchenAid and Lipton, to name just a few—and this was just last year alone. The millennial Martha Stewart of Asia? We think that’s apt.