Sue-Lynn Woo-Hwa is a regular on the social circuit. She’s often seen at some of the most exclusive parties but few realise she’s the founder of Peninsula Flower Shop—one of the city’s leading florists that’s responsible for arrangements in a number of Hong Kong’s leading hotels, boutiques and malls.
In our latest edition of the Tatler 10, a regular column where we pose 10 questions to Hong Kong-based entrepreneurs about their businesses, we asked Woo-Hwa what the Peninsula Flower Shop means to her and what she loves most about running her own business:
1) What does Hong Kong mean to you?
Hong Kong has always been home and I will always think of it as one of the most beautiful cities in the world.
2) Summarise your business in one sentence.
Peninsula Flower Shop is a floral business that provides arrangements for our clients—whether these are for personal use or for brands to put arrangements in their offices and boutiques for example.
3) What is your proudest accomplishment?
When we did a safari-themed party at the Hong Kong Cultural Centre, we made giraffes, elephants, and ostriches out of tree bark.
See also: The Tatler 10 with Anthony Haynes
4) What do you love most about running your own business?
I love being in control of my time and having the creative freedom to do what I want, and being able to work with different people on different projects.
5) What advice can you offer budding entrepreneurs?
Find your niche in the market—find something that you enjoy and that you’re really good at. Take the time to refine and perfect your product as much as you can and go for it.
6) As an entrepreneur, what do you think sets you and your business apart from the competition?
I think it’s important to remain true to yourself and we pride ourselves on being creative and going above and beyond for your clients.
7) Who inspires you and why?
I would have to say, my parents, as they are devoted to their work and love that for them, which I find inspirational as I really value my staff who are always devoted to making the business the best it can be.
8) Looking back, do you wish you had done anything differently?
I wouldn’t change a thing as my career allowed me to also raise three wonderful children—I’m lucky to have had the best of both worlds.
See also: The Tatler 10 with Vicky Lau
9) What’s your end goal?
To keep Hong Kong homes, shops and malls looking and smelling beautiful!
10) What are your words to live by?
“To love others as I love myself.”