The retail landscape and roles of department stores may be changing but that isn’t stopping Lane Crawford from launching their next generation of flagship boutiques that is sure to change the nature of the game. Built upon creating an unrivalled luxurious experience, something that is often absent throughout online shopping, Lane Crawford’s new 6,000 sq. ft. space has been re-imagined as four uniquely created rooms that are constantly evolving in order to showcase a divine collection of extraordinary fashion and jewellery.

Each room will be co-curated and regularly reinterpreted by international designers, reflecting a ‘new look’ that transcends the boundaries of product categories and shifts the nature of the retail landscape, looking further into the future. Most recently, The Row designers Mary-Kate and Ashley Olsen introduced their new Autumn Winter 2015 Collection upon their visit to Hong Kong and exclusively curated two rooms.

Lastly, a new room is dedicated to occasion dressing, an opportunity for Lane Crawford to showcase their modern approach to cocktail dresses, evening gowns, and bridal wear with one-off pieces from Lanvin, Victoria Beckham, Valentino, and Alexander McQueen displayed.

Discover the next generation of Lane Crawford by visiting their new flagship boutique at IFC Mall