Zoe Jordan:

And fashion week begins. I begin my Fashion Week of madness with Zoe Jordan's show. Clearly a lot of other people were anticipating great things from this hot young designer and her latest collection – the queue's of people literally bended round the block! With the likes of Poppy Delevingne (pictured below), Brix Smith-Smart, Jameela Jamil – our Zoe has a clear fashion following.

 

Opening the show was a soft bubble gum pink trouser suit with a cropped top ( better start working on those abs now) .The show then continued with billowing silks, scribbled graffiti patterns and metallic short shift dresses. And one look for the brave fashionistas – a red suede bikini! All looks were accessorised with fabulous wedges with neon straps – which we loved, along with the lovely spring-time smell of Frangipani & Neroli from Cochine, which Jordan chose as the scent of the show.

Sass & Bide:

Arriving with Poppy Delevingne is always somewhat of an adventure at LFW – every blogger to Newspaper to Magazine wants a piece of her – and why not – an ambassador to the British Fashion Council with every designer wanting to dress her for every show. Gracing the front row of Sass & Bide was Alison Mosshart ( from The Kills ) Kelly Rowland, Lara Bohinc and Jasmine Guinness. Another Delevingne taking LFW by storm was sister Cara, who was walking in the show. The opening dress was structured and white, resembling origami and accessorised with a gold belt. To follow was more structured pieces, intricate beading and, geometric detailing. With a strong monochrome palette leading the way, there were then bursts of neon dipped shells and metallic sequins. All in all, a killer season for Sass & Bide. 

Felder Felder:

With Kate Nash introducing the show by belting out live vocals, there was a definite rock n' roll atmosphere which didn't quite match the light and airy show for the season to come. Summery and light looks with heavy prints of delicate sheer fabrics danced in the air as the models come down the catwalk. Playsuits and swimwear bought an element of playfulness, particularly with the ruffles and sequined leopard print. 

Sass & Bide Dinner

Hosted by the designers Sarah – Jane Clarke and Heidi Middleton at Bodega Negra, this was always going to be one hell of a party. With a constant flow of tequila and a front row guest list that included Twiggy, Leah Wood, Poppy and Cara Delevingne, Arizona Muse and Alison Mosshart, this was a night to remember. Blaring music, spicy guacamole and even more tequila, there was simply no reason to leave. 

See part two of our London Fashion Week S/S2013 review here.