Listed as the highest-paid celebrity in Forbes China Celebrity 100 for four years in a row, Fan Bing Bing has been active within the entertainment industry since 1996. She is better known to Western audiences for her roles in Iron Man and X-Men series. Fan was previously appointed as a celebrity ambassador for Moët & Chandon and Chopard and has garnered heavy media attention for her red carpet looks.

Considered one of the pioneers in Chinese music including both Cantonese-pop and Mandarin-pop, Faye Wong was recognised in 2000 by the Guinness World Records as the best-selling female Cantonese-pop singer. Her alternative fashion and style at her many music concerts was widely admired and popular in Hong Kong, China, Taiwan, Singapore and Japan. In 2019, she was named the official international brand ambassador for luxury beauty brand Helena Rubinstein.

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As the first Chinese model to make the Forbes list for highest-paid supermodels and the first East Asian model to walk for Victoria’s Secret fashion show, Liu Wen has paved the way for many aspiring models of Asian heritage. On top of her impressive resume of firsts, she has walked and appeared in campaigns for renowned fashion and beauty brands including Burberry, Calvin Klein, Alexander Wang, Estée Lauder and Chanel.

The Hallyu wave brought forth numerous Korean singers, actresses and entertainers, including South Korean actress Song Hye-Kyo. Song achieved Asia-wide success with lead roles in multiple Korean television dramas including Full House (2000) and Descendants of the Sun (2016). Song is currently the brand ambassador for renowned Parisian jewellery Maison Chaumet and Korean beauty brand Sulwhasoo.
 
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Active since 1996, Taiwanese-Hong Kong actress and model Shu Qi has repeatedly been placed among Forbes China Celebrity 100 list since 2013. Shu has received numerous accolades from multiple film institutions for her acting roles in Asia including the Hong Kong Film Awards, Golden Bauhinia Awards, Asian Film Awards and Golden Horse Awards. Shu has also been the spokesperson and brand ambassador for multiple renowned fashion brands including Emporio Armani, Kenzo, Shiatzy Chen and Bulgari.

Japanese model and actress Tao Okamoto began her career at age 14, modelling for big brand names such as Chanel, Louis Vuitton, Miu Miu, Yves Saint Laurent and Ralph Lauren. She has since turned to acting in Hollywood films such as The Wolverine (2013), Batman V Superman: Dawn of Justice (2016) and has most recently starred in HBO’s hit show Westworld. As one of Japan’s leading models, she has helped paved the way for more Japanese faces on the catwalk and for global fashion campaigns.