The inimitable Chen Man, visual artist and striking style icon, has been announced as Hublot’s first-ever Chinese female brand ambassador. Chen is widely known for her photography – a visual style that is as high fashion as her own personal look – and the alignment between herself and the luxury watch brand is based on their shared appreciation for the artful side of life.

Chen also previously shot three other Hublot ambassadors – supermodel Bar Rafaeli, pianist Lang Lang, and Italian entrepreneur Lapo Erkann. And now it’s her time in front of the camera.

On her appointment, Chen said: “I’m proud to be the brand ambassador of Hublot. I love the brand, not only out of its respect for watchmaking traditions and persistence in innovation, but also because the brand’s spirit coincides perfectly with mine. The power of fusion brings greater tension into art pieces and increases the depth of thinking. The brand philosophy of Hublot keeps me exploring, realising my dream of art.”

The partnership is just one of the many that form the Hublot Loves Art initiative, connecting luxury with culture.