If you thought Roger Dubuis had run out of ideas, think again. The luxury watch designer is back again with an offbeat, groundbreaking campaign, this time astounding us through animation.
In line with its “Dare to be Rare” mantra this year, Roger Dubuis just released a series of animated videos collectively known as “Incredible Calibres.”
For this project, the watchmaker called on director Cyril Clapin, the genius behind the award-winning short film Rain Surfer, to produce four animated shorts, using linear drawings of stark black and white shades.
Entitled “Transparency,” “Star,” “Architecture” and “Precision,” each of these short films feature one of Roger Dubuis’ movements, namely: the RD505SQ skeleton flying tourbillon by way of an exploring butterfly; the RD820SQ, its first automatic skeleton movement, through an eagle; the RD01SQ skeleton double flying tourbillon unraveled through a star; and finally its groundbreaking Quatuor RD101 calibre, in the form of four rocket launchers targeting four precisely placed crosses.
Enjoyable, impressive and fascinating, the new Roger Dubuis Incredible Calibres films beautifully capture the complex world of watchmaking in a manner that speaks to a far-reaching audience—non-watch aficionados included.
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