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The Flying Tourbillon Poinçon de Genève is Louis Vuitton’s first foray into the rarefied world of watches worthy of the esteemed Geneva Seal.

To qualify for the certification, which is also called the Poinçon de Genève or the Hallmark of Geneva, a watch must meet a range of exacting standards in a variety of criteria covering construction, hand-finished decorations, and technical and functional specifications, including water resistance and power reserve, and are subject to regular audits by verification.

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Last but not least, there is the key requirement that the watch must have been produced in the Canton of Geneva. Since its inception in 1886, the Geneva Seal has been an important accolade in mechanical watchmaking, and its bestowal on the LV Flying Tourbillon is a very significant achievement for Louis Vuitton—not to mention an indication of the brand’s lofty ambitions as a luxury watchmaker.

Watch out for the interview Sean Li had with Louis Vuitton’s Hamdi Chatti and Michel Navas on this groundbreaking project in the July issue of Hong Kong Tatler

Tags: Luxury Watches, Watches, Louis Vuitton, Gentlemen-s-tatler, Flying Tourbillon Poinçon De Genève