Famed New York jeweller and watchmaker Tiffany & Co brings its latest creations to a first-of-its-kind watch pop-up in Hong Kong

Tiffany & Co, the jeweller that recently turned heads with its Lady Gaga campaign, is catching headlines again with its pop-up watch salon, open from 14 til 24 September at its shop at Elements Hong Kong.

This is the first time that Tiffany & Co has opened a Watch Concept Salon, which apart from displaying its latest and greatest watch collections, aims to bring the brand’s fans closer to its watchmaking heritage. “We want to tell our story, to let them know what we are doing,” says Nicola Andreatta, the vice-president and general manager of Tiffany Swiss Watch Co. “It’s a great opportunity to promote a different face of Tiffany–the watchmaker. We’re not just a jeweller making watches–we have an expertise in watchmaking that goes back 100 years. It’s part of who we are, but not a lot of people know that.”

In fact, Tiffany & Co has been producing watches since 1847, just a decade after Charles Lewis Tiffany opened the first Tiffany store. After creating its first stopwatch, the Tiffany Timer, in 1868, it opened a watch factory in Geneva, Switzerland. Since then, the company has produced many different timepieces and innovations, a few of which have been revived in modern collections. Here are the five watches that you should not miss:

Emilie Yabut-Razon