Tara is the Head of VIP Content & Community at Tatler Hong Kong. She is a Saudi born, Dubai raised editor and community builder. An MBA in aviation management serendipitously led her to a career in public relations where she was able to spearhead the communications strategy for international luxury brands such as Michael Kors, Longchamp, Lladro and TUMI across the Middle East. She now resides in Hong Kong where she chronicles the lives of Asia’s most influential through in-depth interviews and insider access into the most fabulous and important events happening in the city. Follow her on Instagram @tarasobti