BTS And McDonald's Team Up to Launch Exclusive “BTS Meal” This June In Hong Kong
We'll be honest. You usually wouldn't expect to see McDonald's featured on Tatler. But together with their legion of fans, we can't help but be excited for the upcoming collaboration between K-pop supergroup, BTS and McDonald's. The partnership is the latest collaboration that the Korean pop group dropped over the past few months which includes a phone case partnership with Casetify, a camping gear collection with Helinox, a beer with Kloud, a flash tattoo team up with Inkbox and even singing Coca Cola's Turn up your rhythm campaign, which featured the septet covering the song, Jungle.
Hong Kong fans might not be able to see BTS as their Map of the Soul: 7 world tour was cancelled due to the pandemic, instead, McDonald's is bringing the group to Hong Kong and 50 other places in a one-of-a-kind, exclusive menu "tour" that officially kicks off on May 26. The first stop of the "BTS Meal" is the US, while Hong Kong will be able to get a taste of the exclusive menu on June 3, 2021. The BTS-inspired meal includes a 10-piece Chicken McNuggets, a medium World Famous Fries, a medium Coke and exclusive sweet chilli and cajun dipping sauces inspired by popular recipes from McDonald's in South Korea.
"The band has great memories with McDonald's. We're excited about this collaboration and can't wait to share the BTS Meal with the world," says Bighit Music, the label of BTS.
The collaboration with the biggest group today shouldn't be a surprise as the septet—RM, Jin, Suga, J-hope, Jimin, V and Jungkook—previously did a specially remixed version of their Japanese song, Crystal Snow that can only be listened to through McDonald's WiFi in Japan. Despite a number of high-end brands wanting BTS as ambassadors or collaborators, fans know that the group only collaborates with brands that they personally like, use or whose message they connect with.
The members have occasionally been spotted eating McDonald's too whether they're on break, on tour or during filming. Sope (J-hope and Suga) and V even own McDonald's-themed merch. So, rest assured, the exclusive meal is BTS approved.
The team-up with McDonald's also follows the successful launch of the fast-food chain's celebrity signature orders program from last year but BTS is the first group to have their orders launched worldwide as a testament to their global popularity.
"BTS truly lights up the world stage, uniting people across the globe through their music," said Morgan Flatley, chief marketing officer of McDonald's USA. "We're excited to bring customers even closer to their beloved band in a way only McDonald's can—through our delicious food—when we introduce the BTS signature order on our menu next month."
It hasn't been revealed when the meals will be available until, but considering how fast BTS merch and collaboration drops sell out, we can expect the same here. McDonald's also teased on their social media channels for "even more surprises" in the coming weeks, so it seems that there'll be more in store to watch out for.
More than a year through the pandemic, BTS provided comfort through their album, BE with the title track, Life Goes On as well as the chart-topping hit, Dynamite. In a way, munching on a McDonald's x BTS-themed meal feels like the ultimate comfort food right now and it's something that we all need.
BTS fans are hoping that the exclusive meals come with photocards. You know, that piece of merch that's all the craze. Now, that completes the meal.
See also: 7-Eleven x Green Monday's New OmniEat Meals Are Reimagined Hong Kong Classics