Iconic Italian-American Restaurant Carbone Debuts Jarred Pasta Sauce
Can't get a table at the hottest Italian-American joint in town? You're in luck. Iconic New York City hotspot Carbone today announces the launch of its proprietary consumer packaged goods brand, Carbone Fine Food. The new range, which will be available on Amazon.com and CarboneFineFood.com, as well as in select supermarkets on the East Coast of the United States, will debut with a trio of pasta sauces: marinara, arrabbiata, and tomato basil—all made from Italian tomatoes in small batch processes overseen by Carbone's chefs.
"Creating staple sauces for the home cook that possess the craft we're known for has been a goal for some time," Mario Carbone said in a statement. "The challenge was to create a product that would not only cut down cooking time but also truly deliver on the promise of unequaled flavor, and we can now say that that's exactly what we've done. We couldn't be more excited—and there's much more to come."
With outposts in Miami, Las Vegas, and Hong Kong, over the years Carbone has become one of the most sought-after dining destinations, and celebrities such as Kim Kardashian, Jennifer Lopez, and Rihanna are regular guests. Carbone Fine Foods' labels and branding capture the vibes of the restaurant's iconic Greenwich Village homebase: and the illustration even features sketches of parent company Major Food Group's founders, Mario Carbone, Jeff Zalaznick, and Rich Torrisi.
What's next after Carbone's pasta sauces? Only time will tell. But the restaurant's foray into the supermarket aisle is a gamechanger—and will likely alter the trajectory of the business going forward.
"The sauce category is a crowded one, but what it is lacking is a premium product that can stand up to what's served in restaurants," CEO Eric Skae said in a statement. "Chefs Mario and Rich have created the highest quality sauce on the market. They found a way to jar the Carbone experience. I've never seen anything like it."