1. Start the day at… Tartine
This year, cult favourite Tartine Bakery of San Francisco chose Seoul for its first expansion outside of the U.S. and, in January, their first Seoul location in the quietly chic neighbourhood of Hannam-dong opened to endless queues. In the lofty Hannam-dong space, you’ll find Tartine classics such as their morning buns and country bread as well as locally-inspired items such as Jeju tangerine juice and the Hannam multigrain loaf made with Korean fermented rice wine, makgeolli. Recently, the new design-orientated Ryse Hotel in Hongdae opened with a Tartine Coffee Bar serving Coffee Manufactory beans and a Toast Bar featuring their oozing hot pressed sandwiches. With one or two more locations planned for Seoul this year alone, Tartine’s taking over the world—one avocado-topped slice of sourdough bread at a time.
Tartine Seoul, 263-2, Hannam-dong, Yongsan-gu, Seoul, South Korea; www.tartinebakery.com