Soft power has led to each technique, food, and beverage gaining traction on a global level
Food brings with it the power to unite people across the globe with completely different backgrounds over one interest—the shared enjoyment of flavours. It is the most accessible way of appreciating another culture, and is a major source of tourism.
National cuisine holds strong symbolic significance and forms the basis of identity; there is no easier way to fall in love with a culture than through its food. That is why, on a wider level, many countries use cuisine as a means of building bonds through gastrodiplomacy.
Fermented foods
The uprising of fermentation and ferment-centric restaurants in the Western world can be attributed to Noma, which introduced accessible guides to home fermentation, dispelling the cloud of mystery that once shrouded such techniques. However, fermentation in food production and preservation has been used for centuries throughout Southeast and East Asia.