The legendary champagne house debuts World of Craft, a dynamic social media experience featuring some of Hong Kong's most inspiring chefs and culinary luminaries
In the spirit of social distancing—in the chic-est way possible—legendary champagne house Krug has enlisted top chefs from around the world, including six talents from Hong Kong, for an entire summer's worth of spirited collaboration and interactive social media experiences. A full programming slate, details of which will be available at Krug's World of Craft website, includes live virtual "Krug Talks"—discussions with chefs, journalists and food lovers—60-second single-ingredient finger food challenges, chef Instagram takeovers, and 45-minute live cook-along demonstrations by Krug Ambassade Chefs (Krug will share ingredient shopping lists a week ahead of time so viewers have time to get prepped).
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Familiar faces from the Hong Kong culinary world will participate in the festivities—which means viewers will be able to experience some of the magic of many of the city's top restaurants, including 8 ½ Otto e Mezzo Bombana, Petrus, Caprice, VEA, Krug Room and Daigo by Mori Tomoaki, from the comfort of their own homes. Last week, Uwe Opocensky of Restaurant Petrus kicked off the Hong Kong roster, presenting a longform "Krug, My Chef & I" cooking demonstration featuring fish as a central ingredient.