NESPRESSO FOCUS
The brand has launched an interactive sustainability pop-up exhibition in West Kowloon to highlight the journey of their aluminium coffee capsules
A chic Caran d’Ache pen. A sturdy Victorinox Swiss Army knife. These two items, seemingly unrelated, do have one thing in common—they are both crafted from recycled aluminium coffee capsules from Nespresso. This striking transformation of the tiny, malleable aluminium pods into tangible, permanent objects is the result of an ongoing commitment by the leading Swiss coffee brand to balance sustainability, style and innovation while continuing to produce the highest quality brews.
Sustainability and quality go hand-in-hand at Nespresso, where every step of the way from bean to cup is considered for its environmental and social impact. The reasons why Nespresso uses aluminium for its coffee capsules is twofold: the lightweight, nonreactive material is excellent at helping preserve the freshness and quality of the ground coffee, and it is one of the few natural resources that is infinitely recyclable. Each time the spent coffee capsule is recycled, it is separated into two components: the aluminium, which can be recreated into other products, and the used coffee grounds, which can be repurposed as compost.
This August, Nespresso are seeking to educate the wider public about their sustainability initiatives with a unique pop-up in Elements mall located in West Kowloon, where interactive workshops and informative videos and visual displays all come together to promote the idea of “The Capsule Journey”—the concept that even after each Nespresso capsule has fulfilled its purpose of consistently providing the highest quality coffee, the contents left behind can continue on to their second life.