The initiative, which will feature more than 200 restaurants, is going big on attractive discounts to entice diners to come back and dine out
Established just this April 2020, Save Hong Kong F&B is an alliance of more than 600 restaurants and bars representing over 10,000 employees, working together to find ways to support each other during these unprecedented times.
The group—which includes core members such as Alan Lo of Classified, May Chow of Little Bao and Happy Paradise, Charlene Dawes of Tastings Group and Agung Prabowo of The Old Man—unveiled the 2020 Wipeout campaign this week in the hopes that diners would be encouraged to return to their favourite restaurants. The e-voucher campaign features more than 200 restaurants—many of them household names—with options for purchasing varying tiers of cash vouchers, each with a notable discount.
See also: 8 Things You Can Do Right Now To Support Hong Kong's Restaurant Industry
“A lot of these people [in the industry] really work so hard, for the last 10-15 years, pouring their entire life savings into a project to finally own something. And then this wave comes and many will be left with nothing,” Lo tells us. “That’s one of the reasons why we wanted to do the voucher programme. Hopefully we can help everyone with cashflows.”