A replica of Michelangelo’s iconic statue David wearing a perfect-fit tuxedo took centre stage as Brioni announced the opening of their second Hong Kong store. In celebration of the new IFC Mall location, the Italian fashion house launched a 4-day pop up at the IFC Atrium with a cocktail party. The ‘Masterful Tailoring Meets a Masterpiece’ exhibition showcased the detailed craftsmanship of Brioni’s tailors, under the watchful eye of their chief master tailor, Angelo Petrucci.