Dr Yasmin Rasyid
Cover Dr Yasmin Rasyid is the sustainability director for real estate company Lendlease and co-founder of NGO EcoKnights, a company empowering sustainable living (Photo: Lendlease)

Sustainability advocate Dr Yasmin Rasyid shares how she pursued a career in environmentalism and her thoughts on youth-led initiatives for a greener planet

Marine biologist and environmentalist Dr Yasmin Rasyid has devoted her entire career to advancing sustainable development and inspiring youth for climate action. As the sustainability director at real estate company Lendlease, she spearheads the company’s goals to bring its carbon emissions down to net zero by 2025 and absolute zero carbon by 2040.

The 2023 Gen.T Tribe member also founded EcoKnights, a non-government organisation that collaborates with various stakeholders to foster and facilitate sustainable actions for a greener planet.

Below, Dr Yasmin shares her passionate vision of environmental sustainability through renewable energy, sustainable building materials and transportation technologies.

Read more: Meet Khairun Nisa Zabidi, the environmentalist tackling climate change with innovation

What motivated you to pursue a career in environmentalism?

Dr Yasmin Rasyid (YR): My curiosity was what propelled me into it. I stumbled upon environmentalism by chance, luck or some mysterious force in the universe. I decided to follow my passion for learning the environmental sciences. It fulfils me knowing that I can apply my knowledge to real-world problems and find solutions that make a difference. I feel so fortunate to be able to combine what I love with what I do for a living, and constantly hone my skills in this field. When I was young and passionate about environmental issues, I didn’t know it would become my career. My 18-year-old self would never have imagined I would be where I am now.

As the director of sustainability for Lendlease Malaysia and founder of EcoKnights, you have a wide range of responsibilities. What sparked your passion for sustainable development and youth leadership for climate action?

YR: I have always been motivated to give back to people, solve meaningful problems and do good. This drives my passion for sustainability because I believe we are responsible for protecting our finite planet from unlimited exploitation and degradation. I want to learn, apply and share the best practices and solutions for living in harmony with nature and each other.

I also want to empower the younger generation to become leaders and agents of change in the global environmental movement. That is why our programmes in EcoKnights are designed to provide youth with knowledge, skills, experiences and opportunities to make a positive difference in their communities and beyond.

Read more: Tips for young leaders on creating impact, earning respect and striving for success

What simple, impactful actions can we all take to reduce our carbon footprint and live more sustainably?

YR: There are many. The simplest action we can take is to consume only what we need; doing more with less and decoupling economic growth from environmental degradation. It also means increasing resource efficiency and promoting sustainable lifestyles. 

Think twice before you shop. Do you really need to buy an item or can you reuse, repair or borrow it instead? By consuming less, you can save money, resources and eventually reduce waste and emissions. Making conscious choices can help reduce our carbon footprint and contribute to a healthier planet.

How do you leverage social media to educate, engage and inspire youth to get involved in sustainability issues?

YR: Social media has a global reach, so I use it to share my actions towards sustainability and inspire with my thoughts, opinions and tips on how to live more eco-friendly. Some posts are educational; others are personal or motivational.

Saying you want to make an impact in the world is one thing. What do you think is needed for one to actually create change?

YR: The grit and resilience to cope with life’s challenges. These qualities will help you to deal with stress and overcome obstacles as you pursue your dreams. Grit means having the passion and perseverance to work hard for a goal, even when things get tough. Resilience means having the ability to recover from difficulties and learn from mistakes.


Dr Yasmin Rasyid was part of the 2023 Gen.T Tribe, the panel of industry heavyweights who helped to nominate and select the honourees on the Tatler Gen.T List 2023. Meet other changemakers like her in Sustainability.

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