Cover Jon Robert Emlano is the president of Bukas, which helps Filipino students finish school (Illustration: Raphael Quiason)

With a passion for education, the president of Bukas, a fintech platform that provides affordable student loans, addresses the needs of the education sector

Education is an important basic human right. It helps lift generations out of poverty, as it provides access to opportunities and aids in community progress.

Unfortunately, millions around the world—particularly in the Philippines—have little or no access to it because of financial instability. In a country where poverty is rampant, children and even adults are forced to forego an education to attend to more urgent needs. 

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One of the many organisations that aims to close this educational gap is Bukas, a fintech startup with a focus on education. In the past years, Bukas has teamed up with over 100 campuses in the country to provide students with affordable tuition plans. It has helped more than 17,000 students with tuition worth more than US$12 million.

President of Bukas, Jon Robert Emlano, known as JR to his peers, shared his thoughts about the change he hopes to see and why education is key. 

 

Education has the power to change lives today as well as the future. It’s about having a more civilised society, one that’s more tolerant and makes smarter decisions. A society that doesn’t stand for lies but for vigorous debates about real issues, not gossip. Education is the main difference between an advanced society and a vibrant economy and a third-world country.

It would be untrue to say that privilege doesn’t play a role in the Philippines because it does. The moment that society places a higher priority on who you know versus what value you personally add, then privilege takes over. It is a fact that having a large safety net allows a person to take risks more than someone who does not enjoy the same privileges. It doesn’t mean, however, that we stop trying to rebalance. I think having privilege is one side of it, the other is those with less in life get tested earlier. 

We cannot really ask for anything more than just opportunities. Privileged or not, it’s up to the individual to answer the call. There are many paths to the top of the mountain, but the view is always the same.

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Our approach has always been to partner with colleges, universities and training institutions which provide quality education and skills training to the Filipino youth. We make sure that capital is deployed to institutions that add value to Filipino families and to society in general.

Once a partnership is established, we figure out how best to service the student population of our partner school and in most cases, customise the products and services we offer. The aim is to enable families to finance their education more conveniently and easily. In addition, every student and parent gets a Bukas account with access to tools that will help them manage and learn about their finances from our own website.

Every time I read a testimonial from a student or a parent about how Bukas helped them achieve their dreams, it gives me so much joy knowing that we are on the right path. We have also been very fortunate to have assembled a group of individuals willing to extend themselves in trying to solve a very hard problem. 

The real key to keeping Bukas running is the collection of people willing to sacrifice for the greater good. I always remind the team that being in a startup is a lifestyle choice. I am personally grateful for the choices they keep on making every single day. 


Meet more inspiring leaders in Education on the Gen.T List.

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