Bake sales, pool parties and yoga retreats—these are just a handful of the creative events Foodlink Foundation’s fundraising director Charlotte helps to think up in an attempt to curb hunger in the city. Along with her mother and sister, she was first inspired to feed the underprivileged of Hong Kong after seeing the surplus from their family hospitality business Parkview go to waste. Now that the charity is providing more than 36,000 meals per week, it’s clear that this amounts to a lot more than your average community cake sale. A firm fixture on the social scene who’s known for her elegant vibe, Charlotte is also one of the founders of much-loved jewellery spot The9thMuse.
Secret to Success: Taking a surprisingly simple idea and deploying it to maximum effect with minimal fuss.
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