Together with her business partner Antonia Li, Ruth launched digital creative agency Indicube after realising that Hong Kong needed an injection of fresh energy and vision in the branding scene. This wasn’t always going to be her field—Ruth started out with aims to be a doctor—yet as the creative force behind the venture, her skills are clearly in a different department. Happy to work behind the scenes, Ruth has been responsible for some of the coolest launches seen across the city in recent years.
With a firm belief in fine craftsmanship, Ruth tailors her designs to individual brands, creating custom oil paintings, melded copper, flower scans, ink drawings and even musical tunes for a unique experience. Prior to Indicube, Ruth honed her creative skills by working closely with Academy Award-nominated art director William Chang Suk-ping and designing for lifestyle brands such as Isabel Marant, Victoria Beckham and Lionsgate to name a few. Ruth has won a series of international design awards and is one of the youngest creative directors to win at Berlin’s prestigious Red Dot Awards.
Secret to Success: Dare to dream, then make it your reality.
The Gen.T List
50 of Hong Kong’s brightest connectors, creative visionaries, influential innovators and disruptive talents.