Vibrant motifs from Christian Lacroix Maison's 'Stravaganza' collection (Photo: Philippe Garcia)
Cover Vibrant motifs from Christian Lacroix Maison's 'Stravaganza' collection (Photo: Philippe Garcia)

Get a good head start in maximalism that is one of the design trends predicted to take 2024 by storm

While maximalism may seem like a trend that came about in more recent times, specifically in response to the coming of modern minimalism some time in the late 1960s, the aesthetic of excess has not-so-humble beginnings for centuries. 

Think about the Baroque and Rococo decorative styles in the 17th and 18th centuries—the exuberant halls of the Palace of Versailles in France, the intricate trompe-l'œil frescoes that decorated the high ceilings of European churches and hotel salons of rich heritage.

Read more: The return of maximalism: Why are bold, eclectic interiors suddenly popular again?

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Photo 1 of 2 The Rococo Festival Hall of the Schaezlerpalais in Augsburg, Germany (Photo: Marco Mazzini / WikiCommons)
Photo 2 of 2 Baroque-style Hall of Mirrors at the Palace of Versailles, Paris (Photo: Myrabella / WikiCommons)
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The Painted Hall at the Old Royal Naval College in London, England (Photo: Depthcharge101/WikiCommons)
Above The Painted Hall at the Old Royal Naval College in London, England (Photo: Depthcharge101 / WikiCommons)
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Domed trompe l'œil fresco in Vienna’s Jesuit Church, Austria (Photo: Alberto Fernandez Fernandez/WikiCommons)
Above Domed trompe l'œil fresco in Vienna’s Jesuit Church, Austria (Photo: Alberto Fernandez Fernandez / WikiCommons)

You could say that maximalism has roots way back then, as both eras share similar core elements of busy patterns, luxurious textiles and eclectic furnishings. Not to mention the same decorative intent of “displaying the things we love” with the ornate embellishments.

“Maximalism goes all the way back when people were really trying to make a statement in their home as opposed to a more pared down conservative interior design style,” says Megan Hopp of New York-based Megan Hopp Design to Architectural Digest. “Maximalist design is a style and aesthetic that leans into the more is more mentality.”

See also: Home Tour: A Maximalist Apartment that Makes Tropical Style Glamorous

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Photo 1 of 2 A decadent Dominican Republic apartment by Spanish designer Pepe Leal (Photo: Manolo Yllera/Photofoyer)
Photo 2 of 2 A courtly Singapore home with hints of maximalism designed by KNQ Associates (Photo: courtesy of KNQ Associates)
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Vibrant, patterned wallpaper in a West London home designed by Rebecca James Studio (Photo: Richard Gooding)
Above Vibrant, patterned wallpaper in a West London home designed by Rebecca James Studio (Photo: Richard Gooding)
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Bōl restaurant corridor, designed by one of its owners, Kian Liew (Photo: David Yeow)
Above Bōl restaurant corridor, designed by one of its owners, Kian Liew (Photo: David Yeow)

It goes without saying that maximalist design is a lot, with its key characteristics of flora and fauna patterns, bright and abstract artworks, personalised displays of favourite and treasured possessions–all coming together in a complicated yet curated layering.

For a good head start for 2024 when maximalism is one of the predicted trends to return once again with its onslaught of “muchness,” here are five interior decor brands with time-honoured maximalist designs that you can explore for your home.

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1. de Gournay

Founded by Claud Cecil Gurney in 1986 in the basement of his family home, de Gournay has grown to become a home decor brand reputable for its hand-painted wallpapers—the first design element one goes to for a maximalist overhaul, you could say.

Whether a room is themed Chinoiserie, Art Nouveau or Art Deco, de Gournay artists and artisans are armed with profound knowledge of all periods in which maximalism has popped up in the past, and skills in techniques, processes and materials to produce hand-painted wallpapers.

Read more: The New Wave: How this artist turns her floral drawings into home decor

Despite the maximalist intent, the wallpapers would still allow for relaxation and calm while surrounded by meticulous beauty that is vibrant in decor, balanced or contrasting in colours. 

de Gournay also crafts hand-embroidered wallcoverings upon fabric grounds that stretch on walls as wall upholsteries or draperies. Executed entirely in embroidery from silk threads to sequins and even raffia, the masterpieces are of great refinement and unparalleled details on fabric grounds such as silk, linen, velvet and wool sateen.

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The British-based decor design house also carries an extensive collection of porcelain ornaments to complete a home’s maximalist design. Vases and lamps of historic origins, characterful figurines and accessories, as well as full-scale dinner services are handmade using centuries-old traditional Oriental porcelain making techniques; ornate embellishments that in future, claims will be sold at auctions as valuable antiques.

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2. Moooi

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Moooi's outstanding Aldora dual-sided sofa in a modern maximalist designed space (Photo: Moooi)
Above Moooi's outstanding Aldora dual-sided sofa in a modern maximalist designed space (Photo: Moooi)

When it comes to maximalism, you can still expect hints of Scandinavian eccentricity from Dutch lifestyle brand Moooi with its well-curated mix of lighting, furniture and accessories for the home. In a way, redefining maximalist design in a modern way.

Founded by Marcel Wanders and Casper Vissers in 2001, the modern design brand collaborates with emerging and internationally recognised designers for a range of home collections that are unique and unexpected, giving homes something extra that’s never before seen in maximalist spaces.

Read more: 5 design-led restaurants that exude different Christmas vibes all year round

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Aldora Vis A Vis dual-sided sofa by Cristina Celestino (Photo: Moooi)
Above Aldora Vis A Vis dual-sided sofa by Cristina Celestino (Photo: Moooi)
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Taking cues from the graceful curves of calla lilies (Photo: Moooi)
Above Taking cues from the graceful curves of calla lilies (Photo: Moooi)

One of Moooi’s latest collections is the Aldora Vis A Vis dual-sided sofa by Italian designer Cristina Celestino. The new addition to Moooi’s Aldora range is inspired by nature, a common maximalism theme, taking cues from the graceful curves of calla lilies and the parting of an insect’s wings. 

Striking an artful balance between modern design and Milanese bourgeois opulence, the dual-sided configuration with flexible, sculptural compositions draw attention in a room, perfect as a standalone or as a statement piece to add to the myriad of “things we love” on display.

See also: 7 Scandinavian furniture design brands to know

3. Christopher Guy

Founded by the late British luxury furniture designer Christopher Guy Harrison, you could say that Art Deco maximalism is synonymous with offerings from his international luxury furnishing brand, with designs that reflected a contemporary mood with timeless values and beauty.

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One such design seen throughout the furniture collections is the patented Chris-X leg design, inspired by the corseted waistline of Scarlett O'Hara in the 1930s classic Gone with the Wind and a ballerina’s crossed legs.

“My aim was to design a chair that was simple, sophisticated and flexible enough to work with a variety of style categories,” mentioned Guy, whose designs decorated the extravagant spaces of hotels, such as The Trump Plaza in New York, The Savoy in London, and the Al Mahara at Dubai’s Burj Al Arab.

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Originally renowned for its decorative mirrors often of gilded opulence, Christopher Guy has expanded into an extensive decor collection of lavish makes, encompassing upholstery, chairs, dining tables, sofas, headboards and office furniture.

See also: Home tour: Inside a luxury London home with art deco touches and a Moroccan-inspired garden

4. Roche Bobois

Roche Bobois celebrates the French way of living through eclectic maximalism that is reminiscent of the vibrant 70s with furniture collections featuring bright palettes and contoured edges.

The global furniture design brand has worked with renowned designers and fashion houses such as Kenzo Takada, Jean Paul Gaultier and the aforementioned Moooi’s Marcel Wanders to give time-honoured icons, such as the iconic 1971 Mah Jong sofa by Hans Hopfer a refreshed look. 

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Roche Bobois also opened doors to designs that are already icons in the making. The cloud-shaped Bubble sofa by cross-disciplinary designer Sacha Lakic, with its padded seating and voluptuous lines, has won a Luxembourg Design Gold award since its debut in 2014.

The quirky couch exuded comfortable wellness that has been Roche Bobois’ priority since it launched the Les Contemporains collection in the 1970s, when television was made available to the public, and a comfortable sofa became a must-have in every household.

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5. Christian Lacroix Maison

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Vibrant motifs from Christian Lacroix Maison's 'Stravaganza' collection (Photo: Philippe Garcia)
Above Vibrant motifs from Christian Lacroix Maison's 'Stravaganza' collection (Photo: Philippe Garcia)

Founded in 1987, Christian Lacroix is a fashion house known for its prominent ready-to-wear collection of Hispanic inspirations and Baroque-rooted styles. The French designer’s theatrical shapes and exuberant colours, such as the iconic pouf dress had caught the attention of many when it debuted on the runway in the 1980s, and worn subsequently by celebrities like Madonna, Julianne Moore and Uma Thurman.

So, when Christian Lacroix Maison launched in 2011, everyone expected nothing less than the vivid and dramatic already seen in the fashion collections that came to pass.

See also: Inside 5 Kuala Lumpur restaurants with maximalist design

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The French gardens reimagined (Photo: Philippe Garcia)
Above The French gardens reimagined (Photo: Philippe Garcia)
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Joyful and opulent colours (Photo: Philippe Garcia)
Above Joyful and opulent colours (Photo: Philippe Garcia)

Printed and embroidered upholstery fabrics, digital panel wallpapers and decorative home accessories from the in-house collections drew inspiration from all over the world: Japanese-style gardens, Mediterranean antiquity, theatrical settings of A Midsummer Night’s Dream–a symposium of vibrant birds, blossoming foliage and lush greenery.

The possibilities are boundless in creating a luxurious maximalist space that seems otherworldly.

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