1. Climb on board
Prada Station pop-up
For the Christmas holidays, Prada invites shoppers to board its luxury train, an extravagant pop-up installation where there’s the chance to acquire exclusive products chosen for each leg of the journey. The pop-up is designed as a dream-like container, representing the image of Prada on the move.The concept is a reconstruction of a portion of an ideal train. The exterior is a metal shell reminiscent of the American Streamliners of the ‘30s and ‘50s. The interior features walls covered in floral-patterned red silk brocade to create a luxurious, romantic look. The setting is completed by the iconic black-and-white chequered floor which characterises Prada stores around the world since 1913. Around the train, the illuminated platforms host a series of small installations: Christmas versions of life-size Prada Robots become porters pushing luggage trolleys, and the ticket kiosk turns into a concierge to organise visits to the pop-up store and deliver purchases to customers’ homes. Cool!
Prada Station Pop-up, Pearl Lobby, The Promenade Shops at Galaxy Macau,
Estrada da Baia de Nossa Senhora da Esperanca, Cotai, galaxymacau.com/en/
Prada boutique, G096 & 1052, The Promenade Shops, +853 2882 7526