1. It's all about inspiring
Dom Pérignon are inspired by Lenny Kravitz' individuality, style and boundless talent and creativity. Lenny Kravitz is inspired by Dom Pérignon's legacy, history and commitment to quality. The collaboration, and Kravitz's appointment as the Maison's creative director, is a celebration of the mutual respect between two unique and passionate creators.
"This new collaboration between Dom Pérignon and Lenny Kravitz is all about inspiring, and being inspired," Dom Pérignon said in a statement about the collaboration.