Everything You Need To Know About Amazon Prime Day 2020
Usually taking place during the summer, we've been holding our breaths on when—or if—it'll take place this year. But the good news is it will. The details are out and we're breaking down what you all need to know to make the most out of this two-day shopping extravaganza.
What is Amazon Prime Day?
Amazon Prime Day is Amazon's highly anticipated annual discount shopping events—ala Black Friday deals—exclusively for Prime members. It started in 2015 and is now in its sixth year, with each year showing record-breaking sales.
When is Amazon Prime Day 2020?
It'll take place for two days, from October 13 at 3:01am HKT to October 14 2:59am—lasting a full 48 hours, just like last year. The deals will last until the items are sold out.
Do you need to have a Prime membership to shop for the deals?
Yes, the sale is exclusive to Prime members. You can still sign up for a 30-day free trial and get the Prime Day deals. When your trial ends, you can choose to either cancel or keep your membership. Of course, if you choose to keep it, you can enjoy various perks such as free two-day shipping on numerous items, Prime Video where you can stream thousands of movies and TV shows including exclusive Amazon Originals, Amazon Music to access more than two million songs, and Prime Wardrobe to get the latest fashion trends in the comfort of your home.
What items will be on sale?
Expect a range of products from clothing including shoes and bags, travel accessories, kitchen tools, electronic devices, and other everyday essentials. Amazon bestsellers will also be on sale. Products from notable brands such as Apple, Samsonite, and Adidas will also be included.
How to choose the best deal?
Thousands of items will be on sale including lightning deals, deals of the day, and flash savings. Merchants will set a time window and a specific item will be on sale until it sells out.
What's new for this year?
Given the global pandemic has affected many businesses, Prime Day this year is designed to specifically support small businesses. Amazon has—and will continue to—invest more than US$100 million throughout the holiday season on promotional activities and US$18 billion in small and medium businesses.
How can you save?
To take advantage of the deals, you first need to make sure you have a Prime membership. Students can enjoy six months of Prime benefits for free, along with other exclusive student offers if you signed up for a free trial.
If you start shopping early, you can even score some hot deals.
How should I get prepared?
1. Get alert deals: Tap the "Watch this deal" option on your Amazon app
2. Look for deal badges: Prime Day deals are badged in blue so you know how to spot them
3. Access anywhere: You can see the deals on the Amazon website, on the Amazon app, or with the help of Alexa
4. Not sure? Ask Alexa: You can always say, "Alex, what are my Prime Day deals?"
5. Amazon Assistant: To compare prices, consult Amazon Assistant to make it easier to shop
One last thing, what should I remember to do?
Bookmark the Prime Day page so you can check the exclusive offers every day.