Following his design for the Swire Properties VIP Lounge at Art Basel Hong Kong, we caught up with London-based designer Paul Cocksedge
The line between design and art is, according to Paul Cocksedge, “a blurry one”. The London-based designer is the co-founder of Paul Cocksedge Studio, where for the last decade, he’s made a name for himself through his innovative design that transcends mediums from art to architecture, product design to sculpture.
No project is ever the same, but they share the uniformity of Paul’s knack for dreaming up and creating enchanting installations that never fail to make one stop and stare.
Having recently designed the Swire Properties VIP lounge at Art Basel Hong Kong, we caught up with the designer to talk about his vision for the lounge, what differentiates good design from great design and more.
See also: What Sold At Art Basel Hong Kong 2019
Tell us about your design for the Swire Properties VIP Lounge, which you’ve named Spectrum...
I like that name—Spectrum. We had a few names but that made sense because the piece is very much about colour, and how you can play with lines of colour to create movement. It’s a small piece of architecture, really. It’s a lounge for people and that was the inspiration; in such a huge space, how do you create a sense of intimacy within?
It’s very scientific, like an engineering drawing but a three dimensional one in that there’s a logic to every line.
Tell us about the colours you chose for this project.
Swire Properties has some really lovely colours that they use in their logo. There’s a very particular blue and a very particular red; they’re not the primary blue and red. So we took those colours and blurred them together so these new colours appeared, and those are the spectrum of colours we’ve chosen. It’s not literally the brand’s colours, but there’s a sense of being in these shades.
You feel Swire without explicitly being told it’s Swire. It’s very subtle.