Last year, 11 Hong Kong women from the Tatler community joined forces to fight one of our world’s most pressing issues: single-use plastics. Known collectively as EcoDrive Hong Kong, they've been running outreach and education programmes at Hong Kong schools, private members clubs and local sports teams to reduce their plastic footprint (and that's just the start). In our latest series, get to know these 11 inspirational women who are making Hong Kong a greener place. Up next is our very own Julie Lee, Chief Innovation Officer of Edipresse Media and avid environmentalist:
Why and how did you decide to become one of the founders of EcoDrive?
Sustainable development issues didn’t hit me personally until I moved to Hong Kong last year. The moment was cemented when my son was scuba diving in Borneo and asked us to remove a PET bottle that’d gotten stuck in the coral. He said that if everyone saw the beauty of nature then they would take care of it better.
Coming back, I contacted Yolanda Choy-Tang to see how I could get involved in Hong Kong. She asked me to join a lunch at Green Common that she was having with people with shared concerns—that’s when I met Claire Yates and Laura Derry, and the rest is history.
Tell us about your personal background when it comes to environmental issues.
I’ve served on the board of Journeys in Film, a non-profit organisation educating global citizens through film. It’s incredible what a film like Landfill Philharmonic combined with great educational materials can do to create awareness and drive action.
I’ve also worked with UNESCO on broader youth education initiatives including with my last EdTech start up where we curated consumer-lead solutions for water conservation in reaction to the devasting drought that’s impacting most of the world today—simple solutions like turning off the shower when you’re soaping up.
Why are you passionate about reducing single-use plastics?
I think plastic gets a bad rap because it’s so prevalent and light. It is, unfortunately, the primary product that we, as consumers, choose to use & dispose of after single-use. Think about how long you use a plastic straw, takeaway cutleries and containers—used for a few minutes and they’re in the waste system for centuries. Therefore, I feel we have the biggest opportunity to impact by educating for reduction and reuse.
Watch: Start Small, Start Now