EcoDrive Launches "Enough Plastic": Hong Kong's Biggest Green Campaign Yet
In the lead up to May 30—Hong Kong’s first ever No Single-Use Plastic Awareness Day—EcoDrive and The New Youth Energy Think Tank have launched the “Enough Plastic” campaign in order to tackle the growing issue of single-use plastic, which plays a huge part in polluting our planet.
For the campaign, 60 local celebrities including Aaron Kwok, Donnie Yen and Gigi Leung have come together to create a powerful video and series of striking photographs taken by award-winning photographer Wing Shya to encourage individuals (as well as businesses) to reduce unnecessary waste in Hong Kong.
The campaign will culminate on May 30 with a digital exhibition of "Enough Plastic" at Hysan Place and with a number of restaurants that have committed to reduce single-use plastics. Until then, the poignant video and campaign posters can be found in high-traffic areas throughout the city.
EcoDrive hopes to educate younger generations on the perils of plastic and encourage them to find alternative solutions. As EcoDrive co-founder Emily Lam-Ho said: “It takes 20 days to break a habit, so here’s to hoping that by the end of our campaign, you will have cut out some form of plastic.”