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Arts Giorgio Armani Introduces Crossroads, A New Women Empowerment Project

Giorgio Armani Introduces Crossroads, A New Women Empowerment Project

Giorgio Armani Introduces Crossroads, A New Women Empowerment Project
Fala Chen, one of the 14 women part of the Crossroads project (Photo: Courtesy of Giorgio Armani)
By Jianne Soriano
By Jianne Soriano
April 30, 2021
The 14 independent, strong and elegant women will tell their personal stories and focus on a key moment in their lives when they stood at a crossroads

The Giorgio Armani brand has a history of helping women to express themselves confidently, and has continued to explore initiatives that promote female strength and to give a voice to the modern women to celebrate their personalities, femininity and capabilities.

Their latest project to highlight the voice and stories of women is Crossroads, where Giorgio Armani invited 14 independent, strong and elegant women to tell their personal stories, focusing on a key moment in their lives when they stood at a crossroads, with different paths open to them. Called Crossroads for this reason, the project acknowledges that we, in general, are often faced with having to make decisions that will have a profound effect on our futures.

The women part of the project have each been interviewed in a different city. They are a group of storytellers that represent different social and geographical origins, professions and outlooks. What they have in common though is that they all faced a deeply personal symbolic "crossroads" and have taken decisions that helped them grow and develop. In many cases, this critical moment has led to increased ethical commitment and in all cases, it has been a statement of personal affirmation.

See also: Inspiring Quotes from Women We Love


The protagonists are special individuals who talk about their experiences in a candid, unfiltered manner. Their stories are ones of courage and foresight, of overcoming perceived limitations and social conventions and of pursuing their dreams.

For Hong Kong, multilingual actress Fala Chen is the star. Chen performs on TV, film and theatre. For China, well-known Chinese actress, Tong Yao is the star. She was honoured best actress at the 13th Golden Eagle Awards and is known for her efforts to support the empowerment of women.

But growing I never thought I’d be an actress, not in my wildest dreams. My father wanted me to be a librarian, of all things

Fala Chen

The remaining 12 women include Raya Abirached, a Lebanese TV personality; Chiara Barzini, a Italian award-winning screen and fiction writer; Susan Carland, an Australian academic who is an expert on Islamic culture in relation to women, author and TV presenter; Misty Copeland, an American ballet dancer who made history by becoming the first African-American female principal dancer at the prestigious American Ballet Theatre; Sibel Kekilli, a German actor who's been fighting for women's rights and many others.

You can watch Crossroads on Giorgio Armani's social media channels. For more information and to see the full list of featured personalities, please visit the official website.

See also: 6 Women Fighting For Fairness in Asia


Arts Fashion Front & Female giorgio armani crossroads fala chen tong yao women front & female woman empowerment


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