Rumormill: GM Is Bringing Back The Hummer, Reimagined
General Motors is said to be bringing back to hummer, nearly a decade after it was discontinued, but this time, the vehicle once associated with irresponsible gas guzzling is going green.
An all-electric pickup version of the military-bred 4x4 is set to hit the market in 2022 and according to a source speaking to CNN Business, we may catch a glimpse of the pickup as early as next month; the vehicle will make its debut in a Super Bowl commercial starring LeBron James.
“Putting a Hummer badge on anything is a great idea for General Motors because half the marketing is already paid for. Making it environmentally friendly is just icing on the cake,” said Sam Fiorani, Auto Forecast Solutions vice president of global vehicle forecasting, according to Maxim.
This news comes as an unexpected comeback and an even more unexpected new direction for the Hummer brand. At the moment, the automaker is planning to reinvent and rebrand the Hummer as a battery powered pickup truck geared toward off-road enthusiasts. A limited number will be sold under the GMC badge, while GM works on bringing several other electric SUVs and pickup trucks to the market.
This isn’t the first time we’ve seen an all-electric Hummer though. According to Maxim, Kreisel Electric custom-built one for Arnold Schwarzenegger back in 2017; and a handful of other aftermarket mods have recently become available, including Miami’s Hummer1 and Michigan’s Mil-Spec Automotive.
While the Hummer name is technically making its comeback in the form of an electric vehicle, there’s no word on whether or not GM plans to bring back the brand entirely, which filed for bankruptcy in 2010.