How CMC Markets Is Pivoting To Meet The Demands Of Businesses Today
In an effort to increase offerings for its business partners, CMC Markets has launched its institutional division. CMC Markets Connect provides global access to direct users as well as institutions that maintain their own retail clients.
The launch of the new brand, which is being accompanied by increased investment, highlights CMC Markets’ growing focus on product innovation for an institutional audience.
While remaining committed to providing high-quality pricing and services, it also plans to launch a series of innovations in the next 12 to 18 months, enabling it to become a complete partner to its institutional clients.
CMC Connect will provide a holistic service that evolves with its clients’ requirements, offering bespoke products, technology solutions, reporting services and consultations. The changes will also enable it to work with a wider variety of institutions.
While 2021 is set to be a transformative year in terms of institutional offerings from CMC Markets, the group’s long history of providing these services to retail clients makes the increased focus on institutional clients a natural move.
Andrew Wood, head of institutional sales APAC and Canada, explains: “CMC’s combination of strong institutional relationships with tier one banks, high levels of working capital and strong internal liquidity pool means the company is perfectly positioned to provide true value-add services to institutional clients.”
Servicing this audience is nothing new for the group, which has been working with institutional partners for several years.
Even before the launch of the new brand, CMC Markets was continually enhancing its institutional offering through Application Programming Interface connectivity, which enabled it to provide comprehensive coverage for clients from a single source.
The institutional side of the business has also been developing its role. With over 30 years of industry experience, CMC Markets is well-poised to adopt best practices and help clients realise their potential through a range of solutions opportunities.
Wood says: “Combining all of this makes for an increasingly compelling proposition, especially when it comes to those institutional clients looking for a one-stop solution.”
The group’s innovative solutions have not gone unnoticed; CMC Markets has won multiple awards globally. It has won more than 50 awards in the past two years alone, reflecting its focus on harnessing innovation and technology to provide market leading platforms and mobile apps.