Jaguar Commits to Going All-Electric By 2025
A few months after Bentley announced it will become an all-electric brand by 2030, Jaguar Land Rover announces that the Jaguar lineup will become all-electric by 2025 and the company aims to achieve net zero carbon emissions across its entire supply chain by 2039.
"Jaguar Land Rover is unique in the global automotive industry. Designers of peerless models, an unrivalled understanding of the future luxury needs of its customers, emotionally rich brand equity, a spirit of Britishness and unrivalled access to leading global players in technology and sustainability within the wider Tata Group," said CEO Thierry Bolloré in a statement.
"We are harnessing those ingredients today to reimagine the business, the two brands and the customer experience of tomorrow. The Reimagine strategy allows us to enhance and celebrate that uniqueness like never before. Together, we can design an even more sustainable and positive impact on the world around us."
Additionally, by 2030, all Jaguar and Land Rover nameplates will be available in pure electric forms, save the Jaguar XJ, which will not become part of the all-electric lineup. The United Kingdom plans to ban the sale of new petrol and diesel cars from 2030.