In celebration of their growing Ad Personam facility, Lamborghini this week has announced the hyper exclusive new Aventador SVJ Xago special edition, which will only be produced in ten units.

Inspired by the hexagonal cloud shapes at the North Pole of the planet Saturn and the strength of the hexagon in nature as a whole, the Xago was made to celebrate the recurring ‘hexagonita’ theme in the Lamborghini brand.

In terms of aesthetics, the exterior of the Lamborghini Aventador SVJ Xago edition will feature a fading hexagonal silver effect, with a custom Ad Personam contrast color unique to each car, as well as gloss black rims and an exclusive hexagonita seat pattern. What’s more, each of the Xago models will include a special edition numbered plate.

Clients interested in the limited edition convertible are requested to use the virtual Ad Personam studio in lieu of going into a physical location while the world continues to fight the global COVID-19 pandemic.

“Lamborghini is always thinking dynamically about the best solutions to challenges, and our new virtual Ad Personam studio consultations have been carefully devised to support clients who, in times where we are all cautious about international travel, still want the special, one-to-one experience of creating an entirely personalized car,” Giovanni Perosino, Chief Commercial Officer of Automobili Lamborghini said in a press release.

Lamborghini originally launched its digital Ad Personam program back in 2013 with more than 50 percent of Lamborghini cars in production featuring at least one personalised Ad Personam detail, with that number only rising in the wake of the global pandemic.

“We still look forward to welcoming clients to Sant’ Agata Bolognese in the future but we expect more than 150 Ad Personam consultations to take place virtually within this year, and continuing as an option for the future,” said Perosino, adding that, “with the support of our dealers worldwide, who also have significant personalisation experience and of course, samples and materials in their own dealerships, we have the exciting opportunity in an increasingly digital age to create one-off Lamborghini models virtually.” 

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