Cover LG Electronics has unveiled the world’s first rollable smartphone at a press conference during the CES consumer electronics and technology expo. (Photo: Getty Images)

The unbelievably futuristic device is set to officially roll out later this year

LG Electronics has this week unveiled the world’s first rollable smartphone at a press conference during the CES consumer electronics and technology expo. Prior to the official unveiling, the inventive concept was largely believed to be a prototype or concept product.

The Korean electronics company released a short five-second teaser video that features a smartphone with the display rolling out and expanding into a larger device with a much bigger screen. Known as the LG Rollable, the smartphone is believed to function in the same manner as the rollable OLED televisions do.

“Our management wanted to show that it is a real product, as there were many rumours around the rollable phone,” a spokesperson for LG told Nikkei in a statement earlier this week. “As it is released at CES 2021, I can tell that it will be launched this year.”

The rolling smart device comes at the heels of Samsung Electronics' foldable smartphones that were released earlier last year and are expected to set new standards of innovation for smartphones this year. And while LG has yet to release specs or display size, it’s expected that the brand will be partnering with China’s BOE Technology Group to help bring the rolling screen technology to life.

Ready to roll with your own LG Rollable? Unfortunately, there is no official launch date announced to the public as of yet but the device is expected to roll out in the coming months. For more information on the smart device or to view the teaser released at CES earlier this week, be sure to visit the official LG Electronics website or check out its YouTube channel for the full press conference.

See also: Where To Recycle And Dispose Of Phones And Electronics in Hong Kong