Apartments Of Desire: Hong Kong Launch Of The Broadway

Homes

September 8, 2017 | BY Benjamin Fitzgerald

Skyline apartment living in London SW1

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The Broadway launch event. (Photo: Courtesy of Northacre)

London is one of the world’s most desirable cosmopolitans. Many visit and fall for the culturally rich British capital. And even more go on to buy their own London abode, snapping up the best homes in the most prestigious boroughs, making new real estate opportunities hard to find.

But, what if a piece of new London living was available for purchase right now? Decadent in design and in an iconic central location too, it’s time to meet London’s newest luxury kid on the block, The Broadway.

Westminster Chic

One look at The Broadway and you’ll soon see it’s, indeed, world-class.  A 1.72-acre triangular site in the heart of Westminster, the development is redefining the old world charm of the historic London borough and giving contemporary Londoners a chic way to live, work and play.

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Photo: Courtesy of Northacre

The Broadway consists of six residential buildings ranging from 13 to 19 storeys. There are 285 apartments up for sale, ranging from one to five bedrooms. Better still, each is designed uniquely in partnership with award winning Squire and Partners.

The location also includes a fresh retail precinct and office space at the podium level, while residents can dive right in to the site’s facilities including a gym, 25 metre pool and a spa at their leisure.

Location & Views Like No Other

The SW1 postcode is one of London’s most prestigious. The central southwest spot is ideally situated in close proximity to London’s attractions, restaurants and luxury shopping strips and junctions.

And then, there’s the stunning vista when perched up high in the borough. Unrivalled views of the city’s most iconic locations -- The Houses of Parliament, Westminster Abbey, Big Ben and Buckingham  -- means you’ll be coming home to a real-time display of London’s architectural wonder, from the comfort of your own pad.

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Photo: Courtesy of Northacre

So, come the weekend, you’ll awake to the lushness of St James's Park and Green Park; a gardenia oasis tucked away from the vibrancy of London town, before heading hitting Bond Street and Mayfair, Oxford and Regent Street for some retail therapy, all simply minutes walk away.

Beauty On The Inside

Prescribed with prestige in mind, each apartment boasts decadent design with high ceilings and a minimalist, monochrome palette that reflects contemporary living and luxury. Brass and gold- tone fixtures add glamour to each room, with depth and texture found in the parquet floors and Italian marble finishes.

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Photo: Courtesy of Northacre

The final jewel in The Broadway’s crown is the design of the facades, built to frame each apartment’s outlook.  Inside, light floods every room, so whatever the weather, the place will feel warm and breezy, the natural glow of the sun acting as your own personal light show.

Selected apartments also enjoy double aspect views across the iconic city skyline, perfect for entertaining or a romantic night in.

Seeing Is Believing

Conceived by Northacre and Abu Dhabi Financial Group, The Broadway embodies all of the hallmarks of a world-class home. And experiencing the luxury first hand – from exquisite location to stunning views – is all part of falling for this new residential quarter in London’s heart.

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Niccolò Barattieri di San Pietro, CEO of Northacre. (Photo: Courtesy of Northacre)

"Northacre has over 25 years of experience within the industry and maintains a great reputation," said Niccolò Barattieri di San Pietro, CEO of Northacre, at the Hong Kong media launch of the luxury property highlighting Asia being a significant market to them.

The Broadway is inviting potential investors and future London dwellers alike, to attend its upcoming sales and information exhibition in Hong Kong. Held from September 9 and 10, guests are welcome to join the exhibition at Landmark Mandarin Oriental Hotel. A future life, or investment, in London made luxuriously easy. 

For more information about the Hong Kong launch of The Broadway, click here

See also: How To Spend The Perfect Festive Weekend In London