Take a look around the new Mercedes-Benz Brand Centre on Chai Wan's waterfront
Sitting proud on the Chai Wan harbour front, Mercedes-Benz and Zung Fu–the exclusive retailer of Mercedes-Benz automobiles in Hong Kong and Macau–have just opened their new branding centre on Hong Kong Island.
In a city where space is a premium, the multi-story building makes a global statement, combining a showroom, after sales workshop and car service centre that has been specifically designed for the whole family to enjoy.
A digital experience
The brand centre has a strong digital focus with supersized television walls throughout the store and a new online booking system. Benjamin Birks, chief executive at Zung Fu Company Limited, explained how the guest experience should be relaxed, playful and fun–sentiments not commonly associated with purchasing a car.
Gone are the days of the persistent car salesmen as Mercedes-Benz and Zung Fu have taken the car purchasing and after sales process to a new and more personable level.
Making the most of the spectacular location, you'll have the opportunity to browse over 20 cars at a time, while technical experts are on-hand to talk purely about the specs (sans sales pitch).
