Rolls Royce collaborates with RED to debut a custom Phantom for charity (photo courtesy Sothebys)
Cover Rolls Royce collaborates with RED to debut a custom Phantom for charity (photo courtesy Sothebys)

The custom car is set to hit the auction block this month

Rolls-Royce has announced its partnership with RED, one of the world’s leading AIDS organisations. The auto company has created a bespoke version of the auto company’s iconic Phantom, and will be auctioned off later this month at Sotheby’s.

The paint job on the special edition Phantom is more than meets the eye. The surface has fine crystal evenly distributed throughout the finishing layers to leave an illuminated look that creates a certain sense of depth. The varnish was created by the Rolls-Royce design engineers, who developed it using five layers, each of which are hand-polished for more than five hours.

The handcrafted interior has been finished in Brilliant Arctic White and bright Mugello Red highlights to pull the luminous colourway together.

The bidding starts at US$450,000 and includes a Rolls-Royce Bespoke Commissioning and Craftsmanship Book that’s said to be a collector’s item in and of itself. Whoever takes home the limited edition Phantom will also have the option of creating a custom wrap for the car’s exterior in collaboration with American artist Mickalene Thomas based on a piece of her original artwork.

“I am honored to collaborate with such an esteemed group of partners as (RED), Rolls-Royce Motor Cars, Sotheby’s and RM Sotheby’s in the global fight to end AIDS. To be able to share my creative vision in a way that impacts such a noble cause feels powerful and inspiring to me and I am sure to the ultimate winning bidder who is coming together with these amazing organisations to change the world,” said Thomas in a statement.

You can place your bid for the one-of-a-kind Phantom on Sotheby’s website up until the auction closes on Friday, December 13th.