The Broadway: Prestigious Living In Central London’s Skyline

Homes

August 28, 2017 | BY Benjamin Fitzgerald

Northacre's latest residential development in London

Enthralled by the iconic architecture and history of England, but also drawn to the modernity of skyline apartment living? Introducing Northacre’s latest residential development, The Broadway—central London’s anticipated prime-city tower residence. With impeccable design and an unmatchable location, you’ll want to secure yours quick.

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Photo: Courtesy of Northacre

Whether you’re on the hunt for your next investment property (experts predict a 15 percent increase in property valuations in the region by 2021), or want impeccable accommodation while studying abroad in one of the world’s leading education hubs, The Broadway is the London apartment residence for you.

Better still, you simply seek a luxurious home-away-from-away. You’ve found it. The Broadway is all about making a new life in London ultra-easy and breathtakingly-luxurious.

An idyllic SW1

Set to complete in 2021, The Broadway will open in the heart of London’s most historic borough of Westminster. Taking over the former site of New Scotland Yard, six state-of-the-art residential buildings are planned for the site, with each ranging from 13 to 19 storeys high.

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Photo: Courtesy of Northacre

Apartment living here will see you waking up to panoramic views of some of London’s most recognised icons: The Houses of Parliament, Westminster Abbey and Big Ben. Not to mention the spectacular Buckingham Palace and London Eye, and the lushness of St James's Park and Green Park; a gardenia oasis tucked away from the vibrancy of London town.

The SW1 postcode is one of London’s most prestigious. The central southwest spot is ideally situated in close proximity to London’s luxury shopping strips and junctions—Bond Street and Mayfair, Oxford and Regent Street all minutes walk away. So, after a day on the high-street, you won’t have far to carry home your luxury shopping loot.

A vibrant lifestyle

The Broadway will be a vibrant quarter for residents and their guests to enjoy. It’s perfect for those seeking a luxury lifestyle, as well as a wonderful home, with the district boasting sophisticated design that’s evident from the moment you arrive.

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Photo: Courtesy of Northacre

Walking through, The Broadway’s six striking towers frame a large public courtyard and pedestrian-friendly piazza. For increased serenity, two fourth-floor, landscaped podiums link the towers, providing a verdant private oasis for residents above the bustle of London’s humdrum.

Other resident privileges include an elegant 25-metre pool, gym and personal training studio, as well as treatment rooms and a spacious contemporary games room, that can be booked as additional entertainment space. There are even well-equipped meeting rooms if you need the space, and a screening room and extensive parking for residents and guests. 

Meanwhile, on ground level, you’ll find a new array of shops, cafes and restaurants—which reflect the ardent design of The Broadway towers. Imagine waking up and stepping just outside for a lazy weekend brunch, or the ease of a takeaway boutique coffee before heading to work or morning tuition.

A lofty experience

After entering the lobby, designed by the acclaimed N Studio, The Broadway will boast an incredible 355,000-square-feet of residential space. That means copious amounts of space. Located from the lofty fourth floor, 285 apartments will be on offer.

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Photo: Courtesy of Northacre

Inside, apartments boast exquisite design accents with high ceilings and a minimalist, monochrome palette that reflects contemporary living. Brass and gold- tone fixtures add glamour to each room, with depth and texture also a feature; parquet floors and Italian marble finishes adding to the European enchantment of the setting.

Beyond the man-made, residents can simply lift their eyes and look out from the open glass windows and a personalised portrait of London is on full view, acting as its own master artwork. And this is The Broadway’s calling card.

Each apartment is designed to sustain the vistas of the superb location. The architecture and facades of each tower are built to frame the apartment outlook, flooding every room with light and selected apartments to enjoy double aspect views across the iconic city skyline.

The final jewel in The Broadway’s crown is inspired by the design of the facades. Each building has been named after three of the world’s most revered diamonds; The Sancy, The Paragon and The Cullinan—six new jewels in Westminster’s crown. When living in London, The Broadway truly is the royal treatment.

For more information, click here.

See also: London's Hottest New Luxury Hotels

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