Roger Dubuis goes full throttle with timepieces inspired by Pirelli and Lamborghini
A fine-dining experience in a basement car park with supercars roaring in the background augmented by hair-raising operatic interludes was Roger Dubuis’ ingenious idea for introducing its latest watch, the result of a collaboration with Lamborghini. Over two days in Beijing in November, guests were treated to a unique dinner experience and exhilarating laps around a race track in Lamborghinis, including the high-performance Aventador S roadster that inspired the star of the show: the Excalibur Aventador S.
It was an apt way to introduce a watch of such remarkable pedigree. When Roger Dubuis decided to develop a line of car-related timepieces, it went for partnerships with the crème de la crème of motoring brands. Early last year, it teamed up with premiere tyre manufacturer Pirelli, the sole supplier of tyres for the international Formula 1 circuit, and created the Excalibur Spider Pirelli. Revved up by its roaring success, the youthful 22-year-old brand partnered with Lamborghini a few months later, in September.