Chartering a boat is great. Not so great? The painstaking research needed to find a reliable charter. That’s where Giovanni Alessi Anghini got the idea for Nowboat.
A fourth generation Alessi, from the famed Italian design family, Anghini says, “I used the same approach in designing products and applied it to designing business models. I love sailing and boats and kite surfing, and the dream behind Nowboat was to deliver added value to all stakeholders involved: the travelers, boat owners and NGOs.”