Cover Ye Feifei as Coco Chanel (Photo: courtesy of SWKit)

‘Coco Chanel: the Life of a Fashion Icon’, a joint production by three international dance companies, celebrates the legacy and feistiness of the woman who dared to shake up fashion

Say the word Chanel and, for many, the first thing to come to mind is the iconic No 5 perfume bottle or a quilted tweed jacket. French style icon Coco Chanel redefined women’s fashion after the First World War, with a casual, simple elegance that still dazzles the world long after her death. But to Belgian Colombian choreographer Annabelle Lopez Ochoa, Chanel’s legacy goes far beyond bags, lipsticks and suits. “She’s much more than that, and that’s what I want to give back to her through my production,” she says.

Celebrating the life of the legend and the independent woman who has inspired generations, Ochoa’s latest work Coco Chanel: the Life of a Fashion Icon, a joint production between the Hong Kong Ballet, Atlanta Ballet and Queensland Ballet, will have its world premiere in Hong Kong this month, followed by performances in the US next year. The two-act show will be largely themed around love, work and fashion—the three most important elements of Chanel’s life. The first act will shed light on her formative years, while the second will look at her fashion empire and highlight some of her most iconic designs.

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Above Annabelle Lopez Ochoa (Photo: courtesy of Gregory Miller)

Other companies have portrayed Chanel’s life in dance—take, for example, Yuri Possokhov’s 2019 piece Gabrielle Chanel with the Bolshoi Ballet—but they have tended to take a more straightforward approach; Ochoa’s work is more conceptual. Dressed in black, the principal dancer will represent “a shadow, which is Chanel’s conscience and karma”, focusing the narrative on Chanel’s metamorphosis from an orphan girl with a humble background into a formidable businesswoman, rather than just the high points of her life. The production doesn’t sugarcoat the truth about Chanel, though. “Sometimes business is ugly. She had to play the game,” Ochoa says of the designer’s less commendable actions. “Was she going for the money or the ethical side? Her [ambition] might have pushed her to certain directions.

Chanel was famously and controversially affiliated with the Nazis; she had a long-term relationship with a high-ranking Nazi officer, and was viewed as holding antisemitic views, widely linked to her dislike of Jewish businessman Pierre Wertheimer, who invested in and dictated the business direction of her perfume line in exchange for the lion’s share of profits. But Ochoa has a different view: “As a woman, she felt like she was being mistreated [in her business interests]. I don’t think she was an antisemite. She only wanted to be independent as a woman and take ownership of what she created.”

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Above Ye Feifei as Coco Chanel (Photo: courtesy of SWKit)

The choreographer admits this is a challenging topic, and says her production is intended rather to show, more macroscopically, a woman’s emancipation: how Chanel worked hard to “gain independence and at the same time gave independence to other women through fashion”. Take, for example, her design and popularisation of Breton shirts and wide-legged trousers, which she created during the First World War and which replaced the corsets and lace frills popular at the time—a brazen act, but one which was practical and economical, as resources were scarce and women had begun to join the workforce. “For a lot of people [today], fashion is just beauty, and we take wearing pants for granted,” she says, adding that she wants her show to remind younger generations of Chanel’s legacy and impact on the contemporary world.

Hong Kong Ballet’s artistic director Septime Webre shares her opinion. He says, “Chanel was the first truly successful businesswoman in a man’s world. As such, she is an inspiration both as a creative artist who made things of beauty while ticking the needle forward, and also as a get-it-done woman. She was both modern and classic, which is precisely what I think Hong Kong Ballet is aiming to be.”

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Above Septime Webre (Photo: courtesy of HKB)

Webre worked with Ochoa during his time with the Washington Ballet and knew that she would be the perfect teammate, given her track record of creating shows based on both real women or multidimensional female characters: Frida Kahlo, Eva Perón, A Streetcar Named Desire and its protagonist Stella and, coming up, Callas en Chile about soprano Maria Callas. “I don’t like fairytale characters,” Ochoa says. “I want to tell stories about real women. They are very complex, layered and give me a lot of materials to play with.”

Ochoa sees in herself the same unyielding attitude Chanel was known for. Similar to how particular the fashion designer was about the length of a sleeve, the choreographer finds that her colleagues may not always understand her artistic visions and specific demands. Ochoa believes that “when it’s your passion, you demand the best from everybody around you”, and that this can lead to friction in the rehearsal space. Like Chanel, though, it’s a risk she’s prepared to take. After all, difficult women are often seen as visionaries after their deaths. “But you know,” she says with a smirk, “it’s gonna take a while before I die.”

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