Coldplay might have just mastered storytelling in song or video
The British rock band has been making music since 1996, but they only topped the charts for the first time in 2000 after releasing the highly acclaimed Shiver. Since then, Coldplay has remained a hitmaker with anthems like Viva La Vida and Something Just Like This. A decade later, the band has only grown stronger as they continue to release songs including collaborations with Rihanna, Kanye West, The Chainsmokers, and soon—BTS.
See also: Butter by BTS: 7 Best Moments From The Pop Group's Newest Music Video
Tatler lists down some of the most memorable music videos Coldplay had ever made that prove why fans have loved the band for so long:
1. The Scientist
Who could ever forget the iconic music video for Coldplay's The Scientist? When you watch it for the first time, you'd think that it's a cool concept. But once you reach the outro, you'll be left thinking otherwise.
When the video was first released in 2002, many were intrigued by its unique visual storytelling. All it took was Jamie Thraves, the director of The Scientist music video, to hear the line "Take me back to the start," in the chorus to start working on what went on to be an emotional work of art.
Tatler trivia: Chris Martin, the band's frontman, wasn't supposed to be in the music video. But Martin didn't mind learning the song backwards to be included in the narrative.