The Bling Empire star’s new venture Alls Productions is a platform dedicated to meaningful Asian storytelling and culture
You may recognise reality star Kevin Kreider from the hit Netflix show Bling Empire, and the second season of The Traitors currently streaming on NBC’s Peacock. But the multi-hyphenated personality now has his sights set on a new venture: stepping out of the frame, and behind the camera.
Together with longtime girlfriend Devon Diep, Kreider is co-founder of Alls Production, with Tony- and Grammy-award-winning filmmaker Jhett Tolentino on board as producing partner.
An acronym for “Asian-lead love stories”, Alls Productions was founded to bring authentic and Asian-centric stories to the entertainment industry. “It came from my realisation about the one thing I believe Asians are lacking in terms of storytelling—sharing love stories,” says Kreider.
Reflecting on the challenges he faced throughout his career as a Korean-American model and entertainer in Hollywood, Kreider recognised the importance of creating a platform dedicated to representing Asian cultures and voices in a way that avoids stereotypes. “My mission [with Alls Productions] is to put Asians in the spotlight, to change the way we are viewed, through media storytelling and to create a community for us,” he continues.