Wake up to the benefits of sleep
In our fast-paced world, sleep is an elusive luxury. Are we sleeping on the importance of rest and is the industry waking up to its business potential? Let’s take a Deep Dive.
🌙 The sleep economy is booming, fueled by a growing awareness of sleep’s health benefits.
🛌 Quality sleep is not just about feeling rested—it’s about optimising your physical, mental and emotional health.
😴 The weekly effect of the lack of sleep on our health and waistline cannot be undone with weekend catch-up sleep.
QUOTABLE
“Without enough sleep, we all become tall two-year-olds.”
– JoJo Jensen, author of Dirt Farmer Wisdom
BY THE NUMBERS
70 million An estimated 50 to 70 million people have ongoing sleep disorders including insomnia, sleep apnea and narcolepsy.
$585 billion The global sleep market is expected to reach $585 billion in 2024.
$3.1 billion The market for wearable sleep trackers in Asia-Pacific is estimated to reach $3.1 billion by the end of 2028.
QUIZ
How much does it cost to make a luxury bed equipped with USB ports, power outlets, hidden lights, can rotate and requires 300 hours to be crafted?
A. S$680,000
B. S$300,600
C. S$160,000
Scroll to the bottom for the answer.
DID YOU KNOW?
Nocturnal lagophthalmos, sleeping with your eyes open, is more common than you think and could signal underlying medical problems.
THE EDIT
🔬 Cutting-edge sleep tech. From smart pillows to noise-cancelling sleep buds, innovation is abundant in sleep technology.
💤 From stigma to science. Addressing sleep issues is no longer a sign of weakness but an area of active scientific research.
🌟 Sleep well. Quality sleep is integral to physical and mental well-being.
🛌 Sleep tight. Quality sleep isn’t just about quantity, it’s about consistency. A regular sleep schedule can help regulate your body’s internal clock and improve overall sleep quality.
WATCH
South Korea’s sleep sector is experiencing rapid growth, encompassing everything from mattress manufacturers to sleep advisors and wellness experts.
THE FULL PICTURE
Research shows that after 16 hours of wakefulness, a person’s mean relative performance is equivalent to that of alcohol intoxication.
KEY PLAYER
Hans Berger
German psychiatrist Hans Berger, inventor of electroencephalography (EEG), was the first to discover through his research that brainwaves vary with mental activities and sleep phases.
HONOUREE TO KNOW
Nophol Techaphangam
Nophol Techaphangam’s Nornnorn is the planet’s first circular economy-based mattress subscription service. Customers can rent mattresses with five- or ten-year subscriptions at pennies a month, after which Nornnorn disassembles and upcycles them.
ONE FINAL THING
While we might think of sleepwalkers as zombie-like figures, this sleep disorder also presents some interesting benefits. Lee Hadwin, a former nurse with no training in art, found a new career as a sleep artist—and international fame—thanks to his detailed dream drawings.
