Jeffery is the founder and CEO of Puyi Group, a Hong Kong-based luxury eyewear retailer. He subsequently launched six retail concepts under the group: Puyi Optical, Glasstique, O-O Shop, Vault, Point de Vue and Reflections. To date, Puyi Group has more than 50 shops in Greater China, Hong Kong and Macau. Jeffery is also the founder and CEO of Europe Watch Company. He is married to Margaret, with whom he has two children.