Reeve is one of the co-founders of GoGoVan, an app best described as the Uber of moving vans. Along with university buddies Steven Lam and Nick Tang, Reeve started the company in 2013 after recognising the need for a more efficient way to call for transport vans and couriers. Flash-forward five years and it has grown to become one of Hong Kong’s greatest start-up success stories. In August 2017, GoGoVan became Hong Kong's first billion-dollar start-up, after its merger with Chinese freight giant 58 Suyun.